custom tote bags

How to Use Custom Tote Bags to Optimize Brand Awareness

Making intelligent advertisement investment is essential for helping your brand stand out and get noticed. However, it is quite a challenge, today, to determine the right marketing channels that will make the heads turn.

Though going digital is the norm, today, you should not just abandon the traditional way of advertising altogether. After all, your motive is to grab the attention of the maximum number of consumers without breaking the bank.

In this case, the erstwhile ways of advertising are still coveted and have proven to be efficient. That is the reason why banner, promotional or television advertisements are far from being obsolete even today.

Herein comes the custom tote bags in Sydney that have established their worth as clever yet budget-friendly advertising tools. They assist in expanding your brand awareness and create memorable and lasting impressions.

The customised tote bags are capable of carrying your brand’s message everywhere they go and it is for this reason that ever since the 1800s these bags have been used as a means of affordable advertising.

Using your logo or emblem on customised tote bags has been embraced by a plethora of businesses over the years and across the industries starting from the real estate companies, advertising agencies to the marketing firms and non-profits.

Below are enlisted some of the ways in which you can optimise your brand awareness with the help of customised tote bags. Just take a look.

  • Go for an Attractive Design – You should come up with an attractive design for the tote bags with your company logo showcased on a large area that is printable. This will help to make hundreds of people take note of your brand. You should place the logo strategically in order to introduce it to hundreds and thousands of people. In fact, it should be made to stand out and be the main theme of the tote bag being carried by the recipient whenever he or she goes to the park, shopping centre or anywhere else.
  • Make Use of the Social Media – On many of the tote bags, you can find social media platforms being mentioned just below the image of the company.  If you use social media names on the tote bags it can turn out to be a nifty advertising idea. This won’t just target people who purchase tote bags but it will also inspire people who come across the design to search your company up in the social media platforms. Moreover, the online-promos also quite work for the brands. You can also give away customised tote bags through online contests. That is great to enhance engagement and boost your company’s brand awareness.
  • See to It that People Can See the Logo from a Distance – As said earlier, your logo should be visible from a distance so that maximum people can get a look at it.  If possible and relevant you can also add an address or contact details for enhancing the potential trade. You should ensure that the tote bag is visually attractive and conveys the right message which helps to portray your brand identity in the best way possible.
  • Hand Them Out at Events – It is common tendency among visitors to visit and throng stands that hand out freebies. The tote bags that are customised can draw attendees to an exhibition stand like a moth does to a flame. This not only engenders an added interest in the brand, but it also comes with extra benefits. If there are people carrying your tote bags to an event, they are actually promoting the brand for free. The consumers also take the tote bags home which actually portrays their retention value as well.
  • Enhance the Brand Retention – There is no doubt of the fact that that the consumers always remember the outstanding campaigns. The customised tote bags, that are made with quality materials and portray a decent style, last long. As a result, the consumers will remember your brand for as long as they use the tote bags. You should also choose an artwork that represents your product or emerge with a customised design for the trade shows, events and the social media campaigns.
  • Show Your Concern towards Sustainability – The most reputed companies of the world actually take into account strategies in order to reduce the use of the carry-out plastic bags from the conferences or events or stores. So by handing out tote bags you should also make clear your company’s position on the sustainability. This will help to boost your company’s image further.

The above are some of the ways to use custom tote bags for optimising your brand awareness. These will help to attract more potential customers by making your brand a household name for millions over the years without making a dent in your pocket or affecting the environment adversely.

Author Bio:

Nitesh Ranjan is a digital marketing expert with keen interest on topics, trends and ideas related to brand promotion and advertising. He regularly shares information on the ways to market businesses across digital channels for better ROI, increased conversions and more sales. His blog can help anyone interested in boosting the online visibility in the digital world and eyeing access to a wider and bigger marketplace without spending big on marketing.

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